Rebirth Founder and Master Luthier, Lance Gregory
Rebirth Guitar Co. was founded in 2016 by Colorado native, Lance Gregory, with the goal of creating instruments that are as unique as the musicians who wield them. The level of detail and original artistry in his designs are what separate his custom guitars and basses from the rest of the industry. From colorful hybrid resin tops to three-dimensional, gloss figuring, Lance creates artistic masterpieces that evoke emotion and inspiration.
Unlike most custom guitar shops, Rebirth’s commitment doesn’t end when your instrument leaves our shop. We are committed to ensuring that every design is the perfect extension of its owner, and we aren’t satisfied until it feels just right to you. Every musician who purchases a Rebirth custom instrument becomes a part of a family of passionate artists that are cared for and understood. Because we don’t just build custom guitars, we create passion that lasts a lifetime.
Rebirth Quality Guarantee
Unlike most guitar companies, we don’t just ship out our instruments and forget about them. Owning a Rebirth guitar or bass means more than just owning a top-tier instrument. It’s about being a part of a community of artists who understand each other and support each other’s passion for creating music. We aren’t satisfied with simply creating outstanding instruments. We want our fellow musicians to love them for a lifetime and we are committing to ensuring that each one performs to your expectations as long as you own it.
Building More Than Just Amazing Guitars
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Our goal is not just to create guitars using the finest materials available, but to do so in a manner that is both ethical and environmentally responsible. That is why we partner closely with suppliers to ensure that the wood we use comes from trustworthy sources who also prioritize these practices.
We also utilize reclaimed wood as well as timber such as Russian Olive and Orchard Cherry as a sustainable options.
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We support local, small businesses whenever possible because we believe they produce the highest quality products while benefiting our community.
We offer pickups and hardware manufactured right here in Colorado, and frequently source our wood from local suppliers as well as small business owners in other parts of the world.